Parents could not scan programs or find a clear way to inquire.
Website rebuilt around program pages, published tuition, and an inquiry form that asks age, program, and schedule. Paid ads and follow-up routing were additional work on the same engagement.
Client
Dynamic Fine Arts Academy
- Vertical
- Fine arts academy
- Engagement
- 1+ year, ongoing
- What we ran
- Website rebuildPaid adsLead captureFollow-up routingTracking & measurement
What shipped · visual
Proof of the build, not a quote card.
01, Business context
Dynamic Fine Arts Academy · Fine arts academy
Engagement: 1+ year, ongoing
Dynamic Fine Arts Academy in Pacific, Missouri needed new students. Parents researching classes have to decide program, level, and timing. The site is the first place that question gets answered. If it doesn't help them decide, they look at the next school.
02, What was wrong
The gap before the work.
The old site was hard to scan. Programs were not grouped in a way parents could compare. The path from interested to inquiry was buried. Inquiries that did come in did not always get a quick reply.
03, What Flowpoint changed
The build, by piece.
01
Program pages parents can scan
Separate paths for dance classes, private music lessons, elementary group music, and theatre, with photos and a next step on each lane.
Opens in a new windowLive site: programs grouped the way parents choose, not a single undifferentiated brochure. 02
Homepage that names the next step
Primary actions are Start your inquiry and See our programs. Tuition is published on its own page so families can check cost before they write.
Opens in a new windowLive homepage: two obvious next steps instead of a buried contact link. 03
Inquiry fields that match the decision
The form asks name, email, student age, program interest, preferred teacher, schedule window, and how they heard about the academy, so the reply can be specific.
Opens in a new windowLive inquiry form: the parent states what they are trying to decide, not just an email address.
Paid ads, inquiry routing, and tracking were part of this engagement. The approved quote covers that full body of work, not organic search alone.
04, What improved
In operations today.
On the live site, parents can scan programs, read published tuition, and send an inquiry with the student's age and program. Flowpoint also ran paid ads and inquiry routing on this engagement. Combined results in the client quote cover that full body of work.
Inquiry, response-time, and class-fill language is Jessica N.'s approved wording. It is client-reported after website and advertising work, not a Flowpoint-measured organic-search lift.
Client quote
Inquiry, response-time, and class-fill language is Jessica N.'s approved wording. It is client-reported after website and advertising work, not a Flowpoint-measured organic-search lift.
Partnering with Flowpoint Marketing has been a turning point for our academy. They rebuilt our website with a clear structure.
The result has been more qualified inquiries, faster response times, and higher class fill rates.
Their process is organized, honest, and focused on outcomes; we always knew what was happening and why.
Jessica N.
Dynamic Fine Arts Academy
Quoted with permission for this page.
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