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Flowpoint Marketing

Process

How we work Clear next steps after a free lead audit

The first step is a free lead audit. We review the lead path first, then map what should change now, what can wait, and what the work would look like if we move forward.

The free lead audit, in three parts

Same path every time: we understand your system, name the leaks, and give you a readout you can act on whether you hire us or not.

  1. 1

    Your lead path in context

    We review your site, live ads (where you run them), how leads actually arrive, and what happens in the first minutes after a call or form. You get a clear picture of what is working and what is not, before we talk about monthly work.

  2. 2

    The diagnosis

    We name the drop-offs: traffic that does not convert, offers that do not match the ad promise, hand-off gaps, and slow or missing follow-up. It is honest and prioritized by what is most likely costing you booked work.

  3. 3

    The readout

    You leave with a short priority list and a straight recommendation: what we would own if you hire us, what is better in-house, or a mix. The next step is whatever fits your business.

First-call detail lives on your first call. If you are comparing plans first, start with pricing.

For vertical fit, see the industries index. For named work, the case study list. When you are ready, Get a Free Lead Audit.

After the audit

The audit is a standalone conversation. If you want to work together, we schedule a scoping call: we match how you operate to a plan (Launch, Growth, or Scale: see pricing), set initial priorities, and agree on who owns which pieces. If the timing is not right, you still have the readout to use with your team or another partner.

What working together looks like

You work directly with the person running the account: one relationship from plan to readout. The rhythm is regular readouts, clear next actions, and changes paced to your season instead of a fixed calendar that ignores your workload.

  • Direct access: questions go to the person running your account first, not a general support queue.
  • Readouts you can use: what changed, what we are seeing in leads and booked work, and what we would try next.
  • Scope that matches reality: the mix of web, ads, and tools follows what the audit and ongoing numbers say, not a fixed package we reuse every time.

How scope is decided

Scope is set on a call after we have context from the audit. Your market, your service area, your stack, and how your office handles inbound leads all shape what we take on first. The goal is the smallest set of changes that move booked jobs, then we expand what we touch as the numbers justify it.

For a plain-language take on who we do best work with (and what we need from the office), read how we work together.

Ready for the audit?

Get a Free Lead Audit follows the same process above, so you can decide from what we see in your system.