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Process

How we work Clear next steps after a free website audit

The first step is a free website audit. We review the lead path first, then map what should change now, what can wait, and what the work would look like if we move forward.

The free website audit, in three parts

Same path every time: we understand your system, name the leaks, and give you a readout you can act on whether you hire us or not.

  1. 1

    Your lead path in context

    We review your site, live ads (where you run them), how leads actually arrive, and what happens in the first minutes after a call or form. You get a clear picture of what is working and what is not, before we talk about monthly work.

  2. 2

    The diagnosis

    We name the drop-offs: traffic that does not convert, offers that do not match the ad promise, hand-off gaps, and slow or missing follow-up. It is honest and prioritized by what is most likely costing you qualified inquiries.

  3. 3

    The readout

    You leave with a short priority list and a straight recommendation: what we would own if you hire us, what is better in-house, or a mix. The next step is whatever fits your business.

First-call detail lives on your first call. If you are comparing pricing first, start with pricing.

For vertical fit, see the industries index. For named work, the case study list. When you are ready, Run my free website audit.

After the audit

The audit is a standalone conversation. If you want to work together, we schedule a scoping call: we clarify whether you need a website build, scoped website care, or a growth retainer (see pricing), set initial priorities, and agree on who owns which pieces. If the timing is not right, you still have the readout to use with your team or another partner.

What working together looks like

You work directly with the person running the account: one relationship from plan to readout. The rhythm is regular readouts, clear next actions, and changes paced to your season instead of a fixed calendar that ignores your workload.

  • Direct access: questions go to the person running your account first, not a general support queue.
  • Readouts you can use: what changed, what we are seeing in leads and inquiries, and what we would try next.
  • Scope that matches reality: the mix of web, ads, and tools follows what the audit and ongoing numbers say, not a fixed package we reuse every time.

How scope is decided

We start by clarifying whether the work is project-based — a website build — or ongoing — website care or a growth retainer. Scope is set on a call after we have context from the audit. Your market, service area, stack, and how your office handles inbound leads all shape what we take on first. The proposal should make billing, timeline, deliverables, and ownership clear before work starts.

For a plain-language take on who we do best work with (and what we need from the office), read how we work together.

Ready for the audit?

Run my free website audit follows the same process above, so you can decide from what we see in your system.