Website build
Smaller builds from $1,200 one-time. Larger custom sites, integrations, and heavier strategy are quoted after discovery.
From $1,200 one-time
Clear pricing for websites, local visibility, and ongoing marketing support
Choose the level of help that fits where your business is right now: a new website build, monthly website care, or a focused growth retainer. Website builds start at $1,200, monthly support starts at $499/month with a 3-month minimum, and ad spend stays in your own accounts.
Not sure where to start? Run the free website audit for a written baseline before you pick a build or retainer.
See how we sequence work on the services hub, read how we work, or browse approved case studies when you want proof before you commit.
How we think about price
Builds and retainers priced separately, on purpose
You should see what is one-time, what is monthly, and what requires a 3-month commitment before you sign. The numbers on this page are starting points — final scope lives in a written proposal.
- Website builds and monthly retainers are priced separately so you know what is a one-time project and what is ongoing support.
- Monthly retainers include defined monthly work — not unlimited edits, not passive hosting-only, and not a hidden markup on ad spend.
- ALTITUDE follow-up and workflow support may be included on higher retainers where scope calls for it. It is not the only reason to hire Flowpoint.
Transparent ad spend
Some providers mark up media or take a cut of ad spend. We don’t: your dollars go to the platforms for reach and leads. We bill for the system, the build, and the time to run it well.
BBB Accredited Business Opens in a new window
Public trust signal alongside transparent ad-account ownership and written scope.
Website builds start at $1,200
$1,200 is the published starting point for a scoped website build. Custom content, integrations, ecommerce, or heavier strategy are quoted after a quick discovery call — not from a one-size price on this page.
What affects the build quote
- Number of pages and page types
- Copy and content help
- Brand assets and visual direction
- Booking, contact, and quote forms
- Google Business Profile and foundational local SEO setup
- Integrations, ecommerce, or advanced functionality
- Analytics and conversion tracking
- Ongoing support after launch
Plans and starting prices
Website Build
One-time build
From $1,200
No minimum commitment
From $1,200 for a scoped build. Larger projects with custom content, integrations, ecommerce, or heavier strategy are quoted after discovery.
Best for
Local businesses that need a clean, professional website or smaller rebuild without a large agency process.
Included
- Custom website scoped to your offer and next step
- Mobile-first layout and core accessibility basics
- Foundational SEO setup on launch pages
- Lead form, phone, booking, or visit path setup
- Launch support and handoff notes
Not included
- Ongoing monthly updates (see Website Care or a retainer)
- Full local SEO or ads management unless scoped separately
- Unlimited post-launch edits
Next step
Run the free website audit or request a fit call to scope pages, content, and timeline.
Website Care
Monthly retainer
From $499/month
Minimum commitment: 3-month minimum
Light monthly support within scope — not a full custom website build and not unlimited edits.
Best for
Businesses that already have a website and need dependable care, small updates, local visibility check-ins, and a defined support lane.
Included
- Managed website care and small page or content edits
- Basic technical maintenance and security check-ins
- Local visibility check-ins (site + profile alignment)
- Simple performance review
- Monthly summary or check-in
- Scoped support requests within a defined support lane
Not included
- Full custom website build by default
- Growth campaigns, full SEO, or ads management
- Custom rebuilds or unlimited edit volume
Next step
Best when the site exists but needs a reliable owner for small fixes and check-ins.
- Common starting path
Website + Local Foundation
Build + monthly support
Build from $1,200 + support from $499/month
Minimum commitment: 3-month minimum on monthly support
The build starting price is one-time. Monthly support is scoped separately after launch — not a mystery all-in monthly website fee.
Best for
Businesses that need a new website plus basic ongoing support after launch.
Included
- Custom website build starting at $1,200
- Foundational SEO setup on core pages
- Google Business Profile alignment and support
- Lead form, call, booking, or visit path setup
- Basic analytics and tracking
- Monthly updates and support after launch
Not included
- Full growth retainer scope (ads, content volume, automation)
- Ad spend (billed to your ad accounts)
- Unlimited monthly edits beyond the support lane
Next step
A practical path for a new site plus care — not Website Care alone because this includes the build.
Growth Retainer
Monthly retainer
From $1,497/month
Minimum commitment: 3-month minimum
Consistent monthly execution across website, local visibility, content, and campaigns where scoped.
Best for
Businesses ready to actively improve visibility, leads, follow-up, and campaign performance.
Included
- Website updates and landing page support
- Local SEO and Google Business Profile support
- Content and campaign planning
- Review and reputation process support
- Follow-up automation where included in scope
- Reporting and strategy check-ins
- Google or Meta Ads management when included in written scope
Not included
- Google or Meta ad spend (billed to your ad accounts)
- Ranking, lead, or revenue guarantees
- Unscoped unlimited creative or page volume
ALTITUDE workflow support may be included where follow-up routing is part of scope.
Next step
Best when you need ongoing marketing execution, not just website care.
Scale / Custom
Monthly retainer
From $4,997/month or custom
Minimum commitment: 3-month minimum or custom agreement
Higher volume, more frequent strategy, and deeper systems work — scoped in a written proposal.
Best for
Larger teams, multi-location businesses, or companies that need heavier execution, automation, integrations, or campaign volume.
Included
- Growth retainer items at higher volume
- More content and creative throughput
- Advanced automation and integration planning
- CRM / ALTITUDE workflow support where included
- Multi-location or multi-offer support
- More frequent strategy and reporting
Not included
- Ad spend (client-owned ad accounts)
- Guaranteed outcomes or unlimited scope without a written plan
ALTITUDE may support follow-up and routing workflows where included — secondary to the marketing work.
Next step
Request a fit call when volume, locations, or integrations need a custom scope.
Billing and ad accounts. Website builds are scoped as one-time projects unless your proposal says otherwise. Monthly retainers include defined monthly work and require a 3-month minimum so there is time to implement and review. Google and Meta ad spend is billed directly to ad accounts you control — not marked up by Flowpoint. Final scope, ownership, and hosting terms are spelled out in your written agreement.
Compare plans side by side
One-time builds and monthly retainers are separate columns so you can see what is project work, what is ongoing support, and where ad spend stays outside Flowpoint fees.
| Feature | Website Build | Website Care | Website + Local Foundation | Growth Retainer | Scale / Custom |
|---|---|---|---|---|---|
| Starting price | From $1,200 one-time | From $499/month | Build from $1,200 + support from $499/month | From $1,497/month | From $4,997/month or custom |
| Billing type | One-time build | Monthly retainer | Build + monthly support | Monthly retainer | Monthly or custom |
| Minimum commitment | None | 3 months | 3 months on support | 3 months | 3 months or custom |
| Custom website build | Yes — starting scope | No by default | Yes — included | Per written scope | Per written scope |
| Hosting / website care | Launch support | Yes | Yes after launch | Yes | Yes |
| Small website updates | Not included | Within scope | Within scope | Yes | Higher volume |
| Foundational SEO setup | On launch pages | Check-ins only | Yes | Ongoing | Ongoing |
| Google Business Profile support | Setup if scoped | Check-ins | Yes | Yes | Yes |
| Lead form / call path setup | Yes | Small fixes only | Yes | Yes | Yes |
| Monthly reporting / check-in | Not included | Yes | Yes | Yes | More frequent |
| Local SEO work | Not included | Light check-ins | Foundational | Yes | Yes |
| Ads management | Not included | Not included | Not included | If in scope | If in scope |
| Review / reputation support | Not included | Not included | Not included | Yes | Yes |
| Follow-up automation | Not included | Not included | Not included | If in scope | Advanced |
| ALTITUDE / CRM workflow support | Not included | Not included | Not included | If in scope | If in scope |
| Advanced integrations | If scoped | Not included | Not included | Limited | Yes |
| Ad spend included in Flowpoint fee | No | No | No | No | No |
One-off projects and custom work
When you only need one piece — a site, brand refresh, campaign setup, or a focused landing page — we put the scope in writing so you know what ships and what stays out of scope.
Brand & identity refresh
Visual direction and brand assets for your website, social, print, and local touchpoints — scoped before design starts.
From $2,500 one-time
Ad campaign setup
Google or Meta campaign setup when your site and tracking can support paid traffic. Ad spend stays in your accounts.
From $750
Content / photo / video day
On-location photos, short clips, and usable assets for your site, ads, and social — real work, not stock filler.
From $1,500 / day
Landing page or funnel
A focused page or short funnel for one offer, campaign, or location — written scope before build.
From $1,500
FAQ
Pricing questions
Plain language. If your situation is unusual, a short audit is still the right way to scope it.
No. Website builds start at $1,200 as a one-time project starting price. Monthly Website Care or a growth retainer is separate and depends on scope. Larger builds with custom scope are quoted after discovery.
Monthly retainers have a 3-month minimum so there is enough time to plan, implement, measure, and adjust. One-time website builds do not require a retainer unless you add ongoing support.
Yes, depending on scope. Website + Local Foundation pairs a build with monthly support. Some growth retainers include website work or spread launch work into the plan — but that is defined in the written proposal, not assumed by default.
No. Flowpoint fees cover the scoped work, support, software, hosting, or management described in your proposal. Google and Meta ad spend is billed directly to client-owned ad accounts. We do not mark up platform media spend.
Website Build = you need a new site or focused rebuild. Website Care = you already have a site and need light monthly support within scope. Website + Local Foundation = new site plus basic support after launch. Growth Retainer = consistent marketing execution. Scale / Custom = heavier volume, automation, integrations, or multi-location support.
No by default. Website Care is for businesses that already have a site and need dependable care, small updates, and check-ins within a defined support lane — not unlimited edits and not a growth campaign.
Scope depends on the engagement. One-time website builds are scoped as projects with handoff terms in your agreement. Retainer plans that include hosting or managed care spell out access, updates, and ownership in the proposal — ask during the fit call if you need ownership on a specific timeline.
Flowpoint is the marketing team and build partner. ALTITUDE is separate follow-up and workflow software. It may be included on higher retainers where follow-up routing is part of scope. Product detail lives at https://www.runaltitude.com; how Flowpoint bundles it on engagements lives at /altitude on this site.
Yes. Start with a one-time website build, Website Care if you already have a site, or Run my free website audit (/website-audit) if you are still finding the break. We scope retainers from what the audit and fit call show — not from a generic package menu.
Unsure which plan fits?
Run the free website audit for a written baseline, then request a fit call if you want help choosing between a build, Website Care, or a growth retainer.