Custom website
A fast, purpose-built site for calls and estimate requests: scoped so you know what you’re buying before we write code.
From $4,500 one-time
Contractor-friendly pricing, without the vague deck
Monthly Launch, Growth, and Scale plans spell what ships month to month. Your Google and Meta spend stays in the accounts you control: we don’t take a cut of media. Bundled ALTITUDE follow-up software matches the tier, not a surprise line item on top.
Weighing what ships before you pick a tier? The contractor marketing lanes across web, ads, creative, content, and routing spell monthly responsibilities; the home-services playbook page shows common choke points; and named client write-ups show mechanics when media mixes vary by vertical.
How we think about price
Predictable for you, sustainable for the build
You should be able to scan a tier, see who it’s for, and know what you’re buying before you commit. The numbers on this page are the same ones we use in proposals.
- One monthly price for the work and the system, not a take of your ad spend.
- Tiers are built around how much volume, creative, and follow-up you need, not a secret menu of upsells.
- ALTITUDE follow-up software is included at the tier shown for your plan and named in the table below, not a second subscription on top of Flowpoint.
Transparent ad spend
Some providers mark up media or take a cut of ad spend. We don’t: your dollars go to the platforms for reach and leads. We bill for the system, the build, and the time to run it well.
Launch
$1,497/ month
Best for
Owner-ops and lean crews who need a credible site and local presence before they pour money into ads.
What we fix first
The phone rings, but the website and map presence don’t match how you actually answer: leads go cold or pick someone who looks more legit online.
Operator stage
Stabilizing the foundation: a fast site, Maps, and a clear path to call or book.
Get the digital basics right so you’re not out-priced by a worse shop with a better page.
ALTITUDE follow-up software, Starter tier (included)Included
- Custom website + hosting
- Google Maps (Business Profile) focus
- Live pipeline visibility
- Most Common
Growth
$2,497/ month
Best for
Shops that are ready to buy leads on Google and Meta, not vanity traffic, but estimate requests and booked calls.
What we fix first
You’re spending on ads or about to, and you need speed-to-lead and creative that matches the trucks rolling.
Operator stage
Scaling demand: paid search/social, automation, and a steady review cadence.
Paid media plus automation so you’re not the bottleneck when the campaign works.
ALTITUDE follow-up software, Pro tier (included)Included
- Everything in Launch
- Google + Meta Ads run for you
- Speed-to-lead automation
Scale
$4,997/ month
Best for
Multi-crew, multi-truck, or multi-location teams where creative volume and systems integration are the limit.
What we fix first
The constraint isn’t a single channel: it’s creative throughput, field tools, and keeping every lead visible.
Operator stage
Operating like a service company at volume: more assets, more touches, more coordination.
Heavier production and field wiring for operators who can’t run growth off a single landing page.
ALTITUDE follow-up software, Business tier (included)Included
- Everything in Growth
- Field software integration (e.g. ServiceTitan, FieldEdge)
- Custom creative + video
Billing & access. Plans are month-to-month. Google and Meta stay in ad accounts you control. We run campaigns on your behalf, and your media spend is paid to the platforms, not marked up by us. Your website is a custom build and hosted on-plan; to make that affordable month over month, we keep the build under our management through month 12 while the upfront cost is covered. After that, full site ownership transfers to you as set out in your agreement. If you need ownership sooner, an early buyout is available: same terms, on an accelerated schedule.
Compare plans, feature by feature
Same inclusions you will see in a proposal. Eq. is the approximate retail value of the included ALTITUDE tier if you priced that software on its own: your monthly plan still includes that tier at no extra software line item, matching the cards above. Integrations and the final tier are confirmed when you choose a plan, after the lead audit and a short readout on your stack.
Feature
Launch
Growth
Scale
Platform & routing
Custom fast website + hosting
Live lead pipeline visibility
Google Business optimization (map rankings)
Field software wiring (e.g. ServiceTitan, FieldEdge)
Dedicated Slack line
Traffic & ads
Google & Meta Ads management
Ad budget billed directly to platforms (no % cut)
Custom creative & video assets
Automation & strategy
Speed-to-lead SMS & email automation
Performance review cadence
Monthly
Bi-weekly
Weekly
ALTITUDE follow-up (tier · eq. value)
Starter · up to $97/mo eq.
Pro · up to $197/mo eq.
Business · up to $497/mo eq.
One-off projects & custom work
When you only need a piece: new site, brand refresh, or a time-boxed ad scope: we’ll scope it in writing so you know what ships and when.
Ad management
Google and Meta managed by us when you already have a site and tracking that support paid traffic.
From $1,500 / month
Brand & identity
Truck, uniform, and digital assets that read as a real service company, not a stock photo placeholder.
From $2,500 one-time
Content & photography
On-site stills and short clips of your crews, trucks, and work, so your ads and site match the job you do.
From $1,500 / day
FAQ
Pricing questions
Plain language. If your situation is unusual, a short audit is still the right way to scope it.
The monthly fee covers Flowpoint’s work, hosting described in your tier, and the ALTITUDE software tier named beside Launch, Growth, or Scale, with no surprise SaaS line item for that tier. Google Ads and Meta spend bill through accounts your shop owns; we don’t add a hidden percentage on top of platform invoices.
The site is custom-built and hosted as part of the engagement. To keep builds affordable month to month, we manage the site under our engagement for the first 12 months you’re on plan; after that, ownership transfers to you as laid out in your agreement. Need ownership sooner? Early buyout is available on the same terms, accelerated.
Flowpoint is the marketing team and build. ALTITUDE is separate follow-up and lead-tracking software. On Launch, Growth, and Scale, the ALTITUDE tier named on this page: Starter, Pro, or Business: is included in your monthly plan at no extra software line item. Product detail lives at https://www.runaltitude.com; how Flowpoint bundles it on engagements lives at /altitude on this site.
Monthly retainers are the main path. If you only need a single piece of work, see One-off projects below on this page, or start with Get a Free Lead Audit (/contact) and we’ll say what’s realistic for your market.
Yes: plans renew monthly unless you change or end them under your agreement. No long lock-in to unlock the numbers you see here.
Tiers scale how much execution ships each month: creative throughput, reviews, bundled tooling, and reporting cadence. The audit decides whether Launch fixes cover your leaks or Growth/Scale earns budget; we don’t upsell a heavier tier when a lighter lane sequence clears the board.
Yes when routing still catches organic or referral volume: we coordinate budgets and messaging seasonally so you’re not buying emergency clicks into crews you can’t staff. Contract billing stays monthly unless your agreement spells out a different seasonal arrangement.
Unsure which plan fits?
Get a Free Lead Audit helps us map the right tier and what is in scope for your call-back and sales process. We only add follow-up tooling when the plan calls for it.