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Websites · Marketing · Lead follow-up

These pages are named operators. Quotes and outcome language appear only where the client has cleared them. Fictional walk-through builds live separately in example site builds.

Featured study

Hyperlocal Extreme Weather homepage dashboard case study: live radar, hourly forecast, and five-day outlook for St. Louis on the Flowpoint-built site.
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Approved client visual: HLEW homepage dashboard built for spike traffic, accuracy, and advertiser-ready lead paths.www.hyperlocalextremeweather.com Opens in a new window

Hyperlocal Extreme Weather

Local weather mediaActive engagement

Storm spikes the traffic. The system catches the leads.

Site, on-page lead capture, and follow-up wired so storm-day traffic turns into clean advertiser leads, not a dropped spike.

What was wrong
Severe weather spiked traffic, but lead capture and handoff to paying advertisers was inconsistent. Some leads stalled or never moved, so the value to advertisers was hard to see in the feed.
What we changed
Pages and capture built for the spike, with routing that puts each lead with the right buyer at the moment it comes in, and follow-up that stays on the lead through a booked appointment.
What got better
Handoff, capture, and follow-up are wired in one system so a lead is less likely to get lost between the page, the ad channels, and the right buyer’s handoff.
  • Website rebuild
  • Lead capture
  • Follow-up routing
  • Tracking & measurement
Flowpoint didn't just build us a website; they built a routing system.
Chad S., Owner
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More builds

  • Dynamic Fine Arts Academy homepage case study: music, theatre, and dance academy site in Pacific, Missouri with Start your inquiry and See our programs calls to action.
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    Approved client visual: academy homepage rebuilt around program clarity and a fast inquiry path.www.dynamicfineartsacademy.com Opens in a new window
    02Fine arts academyDynamic Fine Arts Academy

    Parents could not scan programs or find a clear way to inquire.

    Website rebuilt around program pages, published tuition, and an inquiry form that asks age, program, and schedule. Paid ads and follow-up routing were additional work on the same engagement.

    What was wrong
    The old site was hard to scan, inquiry paths were buried, and responses were not always fast enough. Families moved on to the next school while a question sat unanswered.
    What we changed
    Program pages for dance, private music, group music, and theatre, plus homepage paths into programs and inquiry. Inquiry fields ask student age, program interest, and schedule.
    What got better
    Jessica N. reported more qualified inquiries, faster response times, and higher class fill rates after this work. That is her approved wording for the website plus advertising engagement, not a measured organic-search result.
    • Website rebuild
    • Paid ads
    • Lead capture
    • Follow-up routing
    • Tracking & measurement
    They rebuilt our website with a clear structure.
    Jessica N.

    Engagement 1+ year, ongoing

    Read the case study
  • Northern Star Homes homepage case study: Washington, Missouri custom home builder site with craftsmanship-focused hero and Explore Homes call to action, built by Flowpoint Marketing.
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    Approved site build: homepage structured to show field-level craft. Outcome language and public quote stay off until NSH clears them.www.northernstarhomes.com Opens in a new window
    03Custom home buildingNorthern Star Homes

    The site did not show the homes, plans, or process buyers needed.

    Website rebuilt for a Washington, Missouri builder: homes and floor plans up front, process pages for how a build starts, and a contact form that asks project-ready questions.

    What was wrong
    The business builds new homes in Washington, Missouri, but the old site did not show that work in a clear order. Buyers had to reconstruct trust in person, and the team spent time on questions the site could have answered.
    What we changed
    A homepage with Explore Homes and Schedule a Tour, a floor-plan gallery buyers can browse, process pages for how a build starts, and an inquiry form that asks what they are planning and how they want to be contacted.
    What got better
    Those pages are live on northernstarhomes.com. Public quote and numeric outcome claims stay off this page until Elisha H. clears them.
    • Website rebuild
    • Brand & creative
    • Lead capture
    • Paid ads
    • Tracking & measurement

    Shipped: homepage, floor-plan gallery, process pages, and an inquiry form that asks what they are planning. Public quote pending client approval.

    Engagement Ongoing

    Read the case study

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