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Case studies, ads, sites & lead routing we can show

Named operators with approval boundaries called out clearly: how marketing stacks broke between ads, site, capture, and follow-up, and what we shipped to tighten the path.

Scope and fees live beside execution detail: review marketing lanes for contractors (site, ads, creative, content, routing) plus published pricing for builds and retainers. Insight diagnostics cover stalled routing separately under when inquiries stall before booking. The website audit at the bottom stays the read on your setup.

Context · What broke · The build · What improved · Approved proof

These pages are named operators. Quotes and outcome language appear only where the client has cleared them. Fictional walk-through builds live separately in example site builds.

Featured study

Hyperlocal Extreme Weather homepage dashboard case study: live radar, hourly forecast, and five-day outlook for St. Louis on the Flowpoint-built site.
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Approved client visual: HLEW homepage dashboard built for spike traffic, accuracy, and advertiser-ready lead paths.www.hyperlocalextremeweather.com Opens in a new window

Hyperlocal Extreme Weather

Local weather mediaActive engagement

Storm spikes the traffic. The system catches the leads.

Site, on-page lead capture, and follow-up wired so storm-day traffic turns into clean advertiser leads, not a dropped spike.

What was wrong
Severe weather spiked traffic, but lead capture and handoff to paying advertisers was inconsistent. Some leads stalled or never moved, so the value to advertisers was hard to see in the feed.
What we changed
Pages and capture built for the spike, with routing that puts each lead with the right buyer at the moment it comes in, and follow-up that stays on the lead through a booked appointment.
What got better
Handoff, capture, and follow-up are wired in one system so a lead is less likely to get lost between the page, the ad channels, and the right buyer’s handoff.
  • Website rebuild
  • Lead capture
  • Follow-up routing
  • Tracking & measurement
Flowpoint didn't just build us a website; they built a routing system.
Chad S., Owner
Read the case studyVisit live site Opens in a new window

More builds

  • Dynamic Fine Arts Academy homepage case study: music, theatre, and dance academy site in Pacific, Missouri with Start your inquiry and See our programs calls to action.
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    Approved client visual: academy homepage rebuilt around program clarity and a fast inquiry path.www.dynamicfineartsacademy.com Opens in a new window
    02Fine arts academyDynamic Fine Arts Academy

    More inquiries. Faster replies. More classes filling.

    Site rebuilt around how parents actually decide, with inquiry routing fast enough to land the reply before they look somewhere else.

    What was wrong
    The old site was hard to scan, inquiry paths were buried, and responses were not always fast enough. Families moved on to the next school while a question sat unanswered.
    What we changed
    Program- and level-first site structure, paid ads that map to real openings, inquiry fields that ask what the parent is trying to decide, and routing so the reply can land while they are still looking.
    What got better
    In their approved quote, they report more qualified inquiries, faster response times, and higher class fill rates than before the work.
    • Website rebuild
    • Paid ads
    • Lead capture
    • Follow-up routing
    • Tracking & measurement
    A turning point for the academy: a clearer site structure, more qualified inquiries, faster responses, and higher class fill, with a process that stayed organized, honest, and focused on outcomes.
    Jessica N.

    Engagement 1+ year, ongoing

    Read the case study
  • Northern Star Homes homepage case study: Washington, Missouri custom home builder site with craftsmanship-focused hero and Explore Homes call to action, built by Flowpoint Marketing.
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    Approved site build: homepage structured to show field-level craft. Outcome language and public quote stay off until NSH clears them.www.northernstarhomes.com Opens in a new window
    03Custom home buildingNorthern Star Homes

    A site that shows the work the way the build deserves.

    Homepage, galleries, and process content rebuilt for a premium custom builder, with capture that asks project-ready questions and self-serve answers for the questions that used to burn first-call time.

    What was wrong
    The business delivers high-end custom homes, but the site did not show that craft at a glance. The same basic questions came in on repeat while the team had limited time for buyers who were ready to talk scope.
    What we changed
    A web experience and story structure aligned to how buyers choose a builder, lead paths that ask what matters for the project, and on-site answers for questions that do not need a phone call on first land.
    What got better
    Shipped: portfolio-grade site structure, galleries, process pages, and inquiry paths. Public quote and outcome claims pending client approval.
    • Website rebuild
    • Brand & creative
    • Lead capture
    • Paid ads
    • Tracking & measurement

    Site structure, galleries, and inquiry paths rebuilt to match field-level craft. Public quote pending client approval.

    Engagement Ongoing

    Read the case study

Want a system like this for your shop?

Run my free website audit looks at your site, your ads, and where the handoff breaks. You leave with priorities, at a pace that supports a good decision.

Run my free website auditView pricing