Flowpoint Marketing
Work
Case studies, ads, sites & lead routing we can show
Named operators and cleared quotes: how contractor marketing stacks broke between ads, site, capture, and follow-up, and what we shipped to tighten trade-style paths even when the vertical isn’t HVAC.
Scope and fees live beside execution detail: review marketing lanes for contractors (site, ads, creative, content, routing) plus published Launch / Growth / Scale pricing. Field-note diagnostics cover stalled routing separately under when leads arrive but booked jobs stay flat. The lead audit at the bottom stays the read on your setup.
Context · What broke · The build · What improved · Quote
Featured study
01 / 03
Hyperlocal Extreme Weather
Storm spikes the traffic. The system catches the leads.
Site, on-page lead capture, and follow-up wired so storm-day traffic turns into clean advertiser leads, not a dropped spike.
- What was wrong
- Severe weather spiked traffic, but lead capture and handoff to paying advertisers was inconsistent. Some leads stalled or never moved, so the value to advertisers was hard to see in the feed.
- What we changed
- Pages and capture built for the spike, with routing that puts each lead with the right buyer at the moment it comes in, and follow-up that stays on the lead through a booked appointment.
- What got better
- Handoff, capture, and follow-up are wired in one system so a lead is less likely to get lost between the page, the ad channels, and the right buyer’s handoff.
- Website rebuild
- Lead capture
- Follow-up routing
- Tracking & measurement
Pull quote
Flowpoint didn't just build us a website; they built a routing system.
Chad S., Owner
Hyperlocal Extreme Weather
More builds
02 more on file
- 02Fine arts academyDynamic Fine Arts Academy
More inquiries. Faster replies. More classes filling.
Site rebuilt around how parents actually decide, with inquiry routing fast enough to land the reply before they look somewhere else.
- What was wrong
- The old site was hard to scan, inquiry paths were buried, and responses were not always fast enough. Families moved on to the next school while a question sat unanswered.
- What we changed
- Program- and level-first site structure, paid ads that map to real openings, inquiry fields that ask what the parent is trying to decide, and routing so the reply can land while they are still looking.
- What got better
- In their approved quote, they report more qualified inquiries, faster response times, and higher class fill rates than before the work.
- Website rebuild
- Paid ads
- Lead capture
- Follow-up routing
- Tracking & measurement
Engagement 1+ year, ongoing
Read the case studyPull quote
A turning point for the academy: a clearer site structure, more qualified inquiries, faster responses, and higher class fill, with a process that stayed organized, honest, and focused on outcomes.
Jessica N.
Dynamic Fine Arts Academy
- 03Custom home buildingNorthern Star Homes
A site that shows the work the way the build deserves.
Homepage, galleries, and process content rebuilt for a premium custom builder, with capture that brings project-ready questions and self-serve answers that cut down on the same first-call questions.
- What was wrong
- The business delivers high-end custom homes, but the site did not show that craft at a glance. Inquiries were uneven, and the same basic questions came in on repeat while the team had limited time to spend on the buyers who were ready to move.
- What we changed
- A web experience and story structure aligned to how buyers choose a builder, lead paths that ask what matters for the project, and on-site answers for the questions that do not need a phone call the first time someone lands.
- What got better
- Stronger first impressions, more serious project conversations, and less of the workday lost to answering the same entry-level questions over and over.
- Website rebuild
- Brand & creative
- Lead capture
- Paid ads
- Tracking & measurement
Engagement Ongoing
Read the case studyPull quote
The web experience finally lines up with what we deliver in the field: more of the right leads, and a site that answers the repeat questions so the team can focus on the real conversations.
Elisha H., Owner
Northern Star Homes
Want a system like this for your shop?
Get a Free Lead Audit looks at your site, your ads, and where the handoff breaks. You leave with priorities, at a pace that supports a good decision.