The site did not show the homes, plans, or process buyers needed.
Website rebuilt for a Washington, Missouri builder: homes and floor plans up front, process pages for how a build starts, and a contact form that asks project-ready questions.
Client
Northern Star Homes
- Vertical
- Custom home building
- Engagement
- Ongoing
- What we ran
- Website rebuildBrand & creativeLead capturePaid adsTracking & measurement
What shipped · visual
Proof of the build, not a quote card.
01, Business context
Northern Star Homes · Custom home building
Engagement: Ongoing
Northern Star Homes builds new construction in Washington, Missouri, including floor plans, move-in-ready homes, and custom work on a buyer's lot. Most buyers start online. If the site does not show the homes, the plans, and how a build starts, they move to the next name on the list.
02, What was wrong
The gap before the work.
The old site underplayed the work. Galleries and proof points did not read in a clear order, so trust had to be rebuilt in person. Leads that did come in were not always the right fit, and a large share of first contact repeated questions the site could have covered: process, what to expect, and what to have ready before a first call.
03, What Flowpoint changed
The build, by piece.
01
Homepage that shows the work
The first screen names Washington, Missouri, points to Explore Homes and Schedule a Tour, and leads into move-in-ready homes, floor plans, and gallery.
Opens in a new windowLive homepage: the builder, the town, and two clear next steps. 02
Floor plans buyers can browse
A gallery of plans with beds, square footage, and price so a serious buyer can self-select before they request time on the calendar.
Opens in a new windowLive floor-plan gallery: plans, not a hidden PDF. 03
Plan detail after they pick a layout
The Oxford has its own page so a buyer can see how that home is presented before they request time on the calendar.
Opens in a new windowLive Oxford plan detail: the page a buyer reaches after they pick a layout.
Brand and creative, paid ads, and tracking were also part of the engagement. This story does not claim conversion lift or SEO gains from those layers.
04, What improved
In operations today.
What shipped is observable on the live site: homepage, floor plans, gallery, process pages, and an inquiry form with project context. Public quote and outcome numbers stay off this page until NSH clears them.
No public testimonial and no Flowpoint-measured lead, traffic, or revenue figures are published for this story.
Related on Flowpoint
Website rebuildsWebsite designWebsite design in Washington, MO
Need a website like this?
Share your current site and goals. We usually reply within two business days. The free website audit is optional.