Illustrative example
What a Flowpoint website audit report looks like
This is an anonymized walkthrough based on patterns we commonly find when auditing local service business websites. It is illustrative, not a real client report.
Example findings from a typical local service business site — anonymized
Audit overview
A multi-page scan covering public pages, scored across speed, mobile usability, CTA clarity, SEO basics, local visibility, and follow-up readiness. Each finding is tied to evidence from the actual pages and prioritized by impact.
Speed and Core Web Vitals
High priority- Homepage loads in 4.2 seconds on mobile (target: under 2.5 seconds).
- Largest Contentful Paint blocked by an unoptimized hero image (2.8 MB).
- No image compression or modern formats (WebP/AVIF) in use.
- Render-blocking CSS and JavaScript delaying first paint.
Mobile experience
High priority- Primary CTA button is below the fold on most phone screens.
- Navigation menu requires two taps to reach service pages.
- Text size on service cards drops below readable threshold at 375px width.
- Tap targets on footer links are smaller than the recommended 44×44px minimum.
Clarity and CTA path
Medium priority- Homepage headline does not mention the primary service or location served.
- Three competing CTAs above the fold with no clear hierarchy.
- Contact page form has 11 fields — typical completion drops sharply above 5.
- No visible phone number on mobile service pages.
Local visibility and GBP alignment
Medium priority- Google Business Profile lists 'General Contractor' but site says 'Home Remodeling.'
- Service-area pages use identical copy with only the city name swapped.
- No structured data (LocalBusiness schema) on any page.
- Hours on site footer do not match Google Business Profile hours.
Follow-up path
High priority- Form submissions go to a shared inbox with no assigned owner.
- No confirmation message or next-step guidance after form submit.
- No automated reply or acknowledgment email to the submitter.
- Average first-response time not tracked or visible to the team.
Your report includes a prioritized fix list
Every finding is backed by evidence from your actual pages. You get a scored report, a PDF copy, and a strategist reply — whether you fix things yourself, with us, or both.
See what your site should fix first
The sample above is illustrative. Your report is built from your actual pages, with evidence and a prioritized fix list.